# The opportunity

We have designed <mark style="color:blue;">**Noon**</mark> to address three core opportunities:

1. To make <mark style="color:orange;">**accessible, composable, market-leading yield**</mark> available to all, governed by you
2. To <mark style="color:orange;">**intelligently**</mark> generate the highest delta-neutral[^1] yields at every point in the cycle, and maximise the utility of our governance token \[Blog]
3. To distribute value as <mark style="color:orange;">**fairly**</mark> and sustainably as possible

We have summarised these core opportunities below, and detailed them in a series of blog posts.

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><em>Accessible, composable, market leading yield</em></td><td><a href="https://mirror.xyz/nooncapital.eth/K5IStjRrJHIQ_Zx3DK1b64JnhqbyASVV_LVUnQqAKY4">https://mirror.xyz/nooncapital.eth/K5IStjRrJHIQ_Zx3DK1b64JnhqbyASVV_LVUnQqAKY4</a></td><td><a href="/files/Sdo4vgEIvQBiMtvtUIPa">/files/Sdo4vgEIvQBiMtvtUIPa</a></td></tr><tr><td><em>Why our intelligence matters</em></td><td><a href="https://mirror.xyz/nooncapital.eth/mhwDSbaE4-rfmaWGWsdAq5YieocnR7L4vO3grvYjb_g">https://mirror.xyz/nooncapital.eth/mhwDSbaE4-rfmaWGWsdAq5YieocnR7L4vO3grvYjb_g</a></td><td><a href="/files/aqH7I334hKWRW8xUjV5N">/files/aqH7I334hKWRW8xUjV5N</a></td></tr><tr><td><em>Maximising fairness</em></td><td><a href="https://mirror.xyz/nooncapital.eth/FUJGE4ywvTHICJtqDELzD71rStL9aPkigZbyQlhDuQA">https://mirror.xyz/nooncapital.eth/FUJGE4ywvTHICJtqDELzD71rStL9aPkigZbyQlhDuQA</a></td><td><a href="/files/jNw72gCoY5QCMEYsGp2J">/files/jNw72gCoY5QCMEYsGp2J</a></td></tr></tbody></table>

## Accessible, composable, market-leading yield

<mark style="color:blue;">**Noon**</mark> sees an opportunity to level the financial playing field, making composable dual-purpose asset with market leading yield accessible by all.

*What do we mean?*

<mark style="color:orange;">**A titled playing field**</mark><mark style="color:orange;">:</mark> Where only the rich have access to value-multiplying dual-purpose assets. This restricted access has widened the gap between the have's and the have-not's - which we would like to change.

<mark style="color:orange;">**Dual-purpose assets**</mark><mark style="color:orange;">:</mark> Assets that generate yield and are simultaneously able to be further used in the financial ecosystem, for example as collateral to borrow against. This allows holders to multiply their wealth - <mark style="color:blue;">**Noon**</mark> aims to allow everyone access to these assets.

## Intelligent value maximisation

<mark style="color:blue;">**Noon**</mark> sees an opportunity to intelligently maximise the value we generate, both in terms of [raw returns](#user-content-fn-2)[^2] and in terms of governance token utility.

*What do we mean?*

<mark style="color:orange;">**Maximising raw return**</mark><mark style="color:orange;">:</mark> Individual delta neutral deployment strategies, like the funding rate arbitrage or tokenised treasury bills, all have periods of time where they perform poorly. We intelligently switch between these strategies to ensure the highest through-cycle yield for our users.

<mark style="color:orange;">**Maximising governance token utility**</mark><mark style="color:orange;">:</mark> Governance token utility is another important source of value for  our users. By focusing on long-term sustainable tokenomic elements - like industry-leading team vesting schedules, regular token-buy backs, returns flowing to staked governance token holders - we're able to maximise the value of our governance tokens.

## Fair value distribution

Noon sees an opportunity to fairly distribute the value generated by our protocol not to a select group of insiders, but to our users.

*What do we mean?*

<mark style="color:orange;">**Maximal returns flow to users**</mark><mark style="color:orange;">:</mark> As much as possible, Noon directs raw returns to our users.

<mark style="color:orange;">**No team, no user? No token**</mark><mark style="color:orange;">:</mark> If you have not contributed to Noon - either by building it, or by using it, you should not receive any governance tokens. We do not have VCs, KOLs, or any other investors with token allocations - because we want to save our governance tokens for our users.

[^1]: **Delta-neutral** refers to a set of trading strategies with off-setting long and short positions, so price movements of the underlying asset do not impact the value of the portfolio.

[^2]: **Raw returns** are the real yields generated by <mark style="color:blue;">**Noon's**</mark> deployment strategies.


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